
Transform Marketing into your strongest asset
The rules of marketing in tourism and hospitality are changing.
I help leaders discover gaps and unlock growth with 360° audits, tailored guidance and project leadership.
MY APPROACH
Think beyond marketing
My name is Edoardo Monetti and as a strategy advisor with 15+ years of experience marketing global brands, I help tourism and hospitality companies transform Marketing into their strongest asset, by empowering them with the key skills, strategies and insights in a rapidly evolving landscape.
In the age of AI, innovation isn’t just about new technologies -it's also about combining existing things in new ways.
Some of my approaches, like "Expand the pie" or "Everything can be marketing" combine commercial best practices with innovative marketing techniques, and helped travel and hospitality companies reach a broad range of goals: From increasing direct bookings, to becoming more visible abroad.

Solutions for Tourism & Hospitality
Whether you want your destination to be more visible abroad, or get more direct bookings for your Hotel -I'll help you get there.

BRANDS x AGENCIES
Find alignment, faster
Whether you're a Travel or Hospitality brand seeking agency expertise, or a PR / Creative / Design agency approaching a Tourism client for the first time -I facilitate joint sessions, help refine briefs and improve pitches to maximize the chances of successful collaborations.
My Projects
I've driven multi-million dollar initiatives for global brands and helped local companies grow their international impact.
How we can work together
I've partnered with business owners and leaders, coached high-performing teams and mentored entrepreneurs, bridging cultures, languages and skillsets.

Strategic Guidance
I help independent businesses and organisations in Tourism & Hospitality solve common industry challenges or realign their strategy, from objective setting to channel orchestration, accompanying them with 360° Audits, proprietary frameworks and strategy sessions.

Mentorship
Acting as a "Thought Partner" for business leaders (e.g. travel vertical leads, marketing managers), agencies or startups entering the Tourism & Hospitality industry, I offer guidance and cross-industry inspiration, market insights and access to a curated network.

Project Leadership
Ideas are great, but someone's got to execute them.
I've driven multi-million dollar projects in the areas of brand, marketing and partnerships, working with internal and external stakeholders like social media, creative agencies or global media partners.